BE APART OF OUR FINAL POP-UP OF THE YEAR

Home for the Holidays
El Souq invites you to be part of our final pop-up of the year

Home for the Holidays

The holidays are a time of gathering, memory, and nostalgia—a season when food, art, and objects remind us of home and connect us to our roots. At El Souq, we’re reimagining what home for the holidays looks and feels like through a SWANA and South Asian lens.

The Application is now live! Submit yours today to be part of this special El Souq event and help us close out the year in style.

Apply by October 17 to secure Early Bird pricing! Don’t miss the chance to lock in your spot at a reduced rate.

A Special Message

El Souq is building a one-of-a-kind marketplace and cultural platform that uplifts, celebrates, and supports independent SWANA and South Asian brands. Through thoughtfully curated pop-up events in New York City, we’re creating space for small businesses to thrive, for shoppers to discover ethically made goods, and for communities to connect through shared culture and creativity.

We’re redefining what a market can be—transforming it into a meaningful experience rooted in identity, storytelling, and values. From fashion and home goods to food, music, and art, El Souq brings together makers and supporters in a way that feels intentional, inspired, and unforgettable.